Our Mission

Our mission is to inspire creativity and do good.  

Inspiring creativity is the central tenant of what we strive to do with every HeroMe product.  With HeroMe, you won't find a prepackaged storyline or characters. Instead, every HeroMe created is unique because it's the imagination of the creator that drives the character.  We want to help the kids of today create a better tomorrow by encouraging them to explore, learn, and develop their own creative skills.  From choosing a look and superpowers to selecting a name and crafting a personality for their HeroMe, kids are in control of every step.  This control not only means the kids are invested in the toy, but it also means kids are developing their own creative, critical thinking, and storytelling skills each time they play with their HeroMe.  

When we say "do good," we are not confused about our grammar. Every HeroMe sold comes with a HeroMe Handbook designed to reinforce the idea that all HeroMe powers should be used to "do good."  Whether it's saving the world from a giant asteroid or showing sportsmanship on the soccer field, we want to remind kids that they have the power (sometimes with a little help from their HeroMe and their imagination) to do good in their homes, communities, and the wider world.  

Lest you think "do good" only applies to our customers, it's also a primary focus of HeroMe as a company.  We want to do good for our customers, our employees, our community, and the world around us while encouraging others to do the same.  That's why we're excited about partnerships with area nonprofits and organizations that serve kids, and that's why we're always looking for ways to give back.  We are honored and humbled to play a small part in giving back to the broader community.